Hyundai To Sponsor NFL Kickoff Show

Hyundai To Sponsor NFL Kickoff Show

NBC recently came to the decision to partner with Hyundai to sponsor their massively popular "Sunday Night Football," which had a viewership of over 18 million per week in the U.S. last season. As football fans, here at Caruso Ford, Lincoln, Mazda Collision Center in Long Beach, CA we're excited to see how they'll implement this into the show. 

This isn't Hyundai's first foray into NFL sponsorship, as they have been the official sponsor of the NFL since the deal was struck in 2015 that allowed Hyundai to use the NFL logo, team logos, and the term "Super Bowl" in their promotions. Still, this further ingrains Hyundai into the NFL brand and cements their place along with more established auto manufacturers such as Toyota, GMC, and Ford in the world of football.

Previously Hyundai's exposure was more of a one-way partnership, with little direct advertising during games. This represents a shift in Hyundai's marketing strategy as they opt for more of an active roll during commercial breaks and games. 

"You can buy the sponsorship, and then if you don't have enough money to run enough TV commercials, you almost don't look like the sponsor.

We've tried to recalibrate that a little bit." said Dean Evans, Hyundai Motor America's marketing chief. 

He continued: "When you're watching football this year, it's going to feel more like Hyundai is the sponsor."

Some features that Hyundai will be including in Sunday Night Football include logo animations, in-studio logos, a weekly feature, and logo placements on the broadcast's countdown clock and scoreboard, among others.

Written By: Todd Hendrickson
Source: autonews.com