Is The Hyundai Veloster The Real Star Of Ant-Man And The Wasp?
Is The Hyundai Veloster The Real Star Of Ant-Man And The Wasp?
When the new Marvel movie Ant-Man and the Wasp hits theaters on Friday June 6, the Hyundai Veloster may become one of the most sought cars in the US. While small, the hatchback looks amazing. Sleek and stylish, it has the a look that may have been inspired by the comics itself. Between that and the massive ad campaign for the car that crosses over with the Marvel flick, Hyundai may be in for a huge windfall.
The exact placement in the movie isn't inconspicuous, either. It involves the Veloster as the star of the longest chase scene in Marvel cinematic history.
While this isn't the first product placement deal struck between Marvel and Hyundai, it is the first in their cinematic universe. Hyundai already had a deal in place going back to 2015 for the Netflix shows Daredevil, Jessica Jones, Luke Cage, Iron Fist, and The Defenders.
Hyundai Motor America marketing chief Dean Evans is quoted as saying "We believe that we've struck a balance between authentic car placement and a really entertaining story, which is the endgame of success for both of us."
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Written By: Todd Hendrickson
Source: autonews.com
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